SEO

GEO ensures you’re seen, trusted, and referenced in AI-generated results

Get found in AI tools including Google’s AI Mode and Overviews, ChatGPT, Gemini, Perplexity and more.

  • AI-optimised content that’s easy for AI platforms to find and understand.
  • Build your brand presence across the web.
  • Holistic strategy where SEO and GEO work together.
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What is GEO or Generative Engine Optimisation?

GEO is a combination of search tactics to help your business get found in AI-powered search platforms such as Google’s AI Mode, ChatGPT, Gemini, Perplexity, Claud and more.

Unlike traditional SEO, which focuses on ranking within search engine result pages, GEO focuses on helping AI systems understand, trust, and reference your content in their AI-generated responses.

GEO helps AI systems understand, trust and reference your content into their AI-generated responses.

Why GEO is Important for Australian Businesses

There is no way around it, AI is the future of search. To stay competitive, your content must be AI-ready, as your customers may never click through to your site.

This is known as zero-click searches. Users increasingly get answers directly within search results, bypassing websites entirely.

While site visits may decrease, GEO ensures your content still influences decisions, even if viewed via AI summaries.

You remain discoverable and trusted by making your content useful to AI. We help you position your brand front and centre for both users and AI agents.

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Our approach

We blend our deep SEO knowledge with AI strategies to create a holistic optimisation process:

  • Strategic AI-ready content: We craft content designed to make it easy for AI to find and understand.
  • Structured data and schema: Using schema.org markup and well-formatted metadata to help AI find and prioritise your content.
  • Fast-loading, accessible pages: Ensuring your website meets speed benchmarks and is written in clean HTML, making it easy for both humans and bots to navigate.
  • Continuous monitoring of AI citations: We track how, when, and where AI platforms reference your brand and content, refining strategy based on real-world performance.

Whether you’re a local service, e-commerce brand, or national company, GEO ensures you’re seen, trusted, and referenced in AI-generated results.

White Chalk Road is your partner for the next generation of search. Contact us to learn how we can help you stay visible online, whenever your clients are searching for your product or service.

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Why Choose White Chalk Road for GEO?

GEO is the next evolution of SEO, and we have been researching and implementing SEO strategies for the past 26 years (about the same amount of time as Google has been Googling).

We are evolving our strategies and reporting, using our extensive SEO experience. Our team are continually upskilling in the latest AI developments, adapting your strategy for the latest search technologies.

We integrate GEO with your existing digital strategy, including content, UX, paid search and more, to deliver the results that matter. Our process includes:

Optimise for site speed AI crawlers move quickly. If your page takes too long to load, it may be skipped.
Strong internal linking Helps AI tools connect and understand your site’s structure.
EEAT principles Experience, Expertise, Authority, Trust - Reinforce credibility through clear, well-structured, authoritative content.
Structured metadata Use schema.org markup, descriptive titles, and accurate dates to help AI interpret your content.
Accessible formats Clean HTML, clear headings, and readable layouts make your content easier to extract.

Success story

Lotus Legal SEO and Google Ads performance.

Lotus Legal

Lotus Legal is a Perth law firm offering property, estate, family, and employment law services. They focus on clear advice, genuine care, and building lasting client relationships. Their team combines legal expertise with a personal, approachable style.

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GEO FAQs

Want to find out more about our GEO services? Read our most frequently asked questions for quick answers.

Have a question? Get in touch, and we will answer them for you.

 

GEO, or Generative Engine Optimisation, is the practice of optimising content to appear in AI-driven search results, such as Google’s AI Mode or other generative search tools. Unlike traditional SEO, which focuses on ranking in the search results page, GEO targets how content is pulled, summarised, or generated directly within AI answers.

AI search is changing how users find and consume information. Instead of clicking through multiple websites, users may get answers directly within the AI response. Businesses need to adapt to ensure their brand, services, or products are represented accurately in these AI-generated answers.

Optimising for AI search involves:

  • Creating high-quality, well-structured content that answers questions directly.
  • Using schema markup and structured data to help AI understand context.
  • Ensuring content is trustworthy, up-to-date, and backed by authoritative sources.
  • Building strong topical authority through consistent, in-depth content.

Yes. Traditional SEO will continue to matter because AI search still relies on high-quality indexed content to generate its responses. Ranking signals such as backlinks, authority, and user engagement remain crucial. GEO is an additional layer, not a replacement.

By investing in GEO now, businesses can:

  • Increase brand visibility in AI answers.
  • Improve trust and credibility with audiences.
  • Stay ahead of competitors slow to adapt to AI search changes.
  • Future-proof your content strategy as AI continues to shape search behaviour.

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