Fencemakers provides custom-designed and built fencing and gates in Perth, 100 per cent Australian-made.


Overall conversions


Overall traffic


Ad conversion rate


Organic traffic

The challenge for Fencemakers

Fencemakers is a provider of custom-designed and built fencing and gates in Perth, supplying to both the commercial and residential markets. Their gates and fencing are 100 per cent Australian-made, using locally sourced materials crafted by qualified tradespeople in Perth.

To reach both the residential and commercial markets, Fencemakers required an SEO optimised website with a strong emphasis on user experience to appeal to both markets. With audits completed by the White Chalk Road team, and an ongoing content strategy, Fencemakers have continued to boost online conversions.

"The results we have achieved through our new website have far exceeded our wildest expectations. White Chalk Road was actively involved throughout the website design and creation process. With their help we were able to create a website that is both functional and informative for potential clients, and that was structured to rank well from an SEO perspective. Ultimately, we have seen a tangible increase in targeted enquiry which has forced us to increase sales staff."

Managing Director, Fencemakers

The process

The results

Following the technical audit, content audit and ongoing content marketing plan, Fencemakers have continued to improve traffic and conversion figures. Additionally, the Paid Search campaigns continue to bring in many qualified leads to their sales staff.

Overall, both White Chalk Road and Fencemakers are very pleased with the results.

Stats: Jun 20 – May 21 vs. previous year

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