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Lotus Legal

Lotus Legal is a Perth law firm offering property, estate, family, and employment law services. They focus on clear advice, genuine care, and building lasting client relationships. Their team combines legal expertise with a personal, approachable style.

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Organic sessions

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Organic keywords

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Key events

The challenge

When Lotus Legal came to White Chalk Road in January 2023, their growing team was not getting enough work through the door.

The volume of enquiries was low, and the quality often missed the mark. Without a steady stream of strong leads, staff capacity was going unused and opportunities to grow the business were harder to pursue.

They wanted to improve their visibility online, particularly for high‑value legal services such as property settlements, wills and business settlements, and attract clients ready to engage.

The process

SEO

We saw clear opportunities their previous agency had overlooked. Through detailed keyword research, we identified search terms with both high intent and strong lead potential.

This included competitive legal areas and location‑specific terms for their Perth base and regional offices. We created new service pages and landing pages for those regions, making it easier for potential clients to find the exact service they needed.

With help from an external web developer, we upgraded the site’s structure and design, improving both the look, SEO performance and the conversion rate.

Google Ads

To generate leads while SEO work took hold, we launched targeted Google Ads campaigns for their most profitable services. We built ad groups for high‑competition services that lacked their own landing pages, ensuring we could still capture relevant traffic.

Every campaign is actively monitored and refined throughout the month to improve cost‑per‑conversion and keep results moving forward, we never take a set‑and‑forget approach.

The results

Within 18 months, overall website sessions had jumped by 167%, with organic visits showing almost identical growth. The number of ranked keywords grew from 313 to more than 1,500, with over 150 now sitting on the first page of Google.

This lift in visibility translated directly into more high‑quality leads, giving Lotus Legal the confidence to grow their team, open three new offices in Rockingham, Northam and Jurien Bay, and explore additional business ventures.

“We completely trust Callum and the White Chalk Road team with our marketing. Their work has driven a huge increase in leads year on year, and their performance on our account has been exceptional. The results speak for themselves.”

Jessica Andersen