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Rapid Asbestos Removals

Rapid Asbestos Removals is a locally owned and operated asbestos removal and disposal company based in Perth. The team is licensed to remove non-friable asbestos and constantly perform their work to the highest safety standards.

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Organic keywords

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1st Page keywords

The challenge

Steven from Rapid Asbestos Removals came to White Chalk Road in 2019, looking to grow his business by improving its online presents.

When meeting with Rapid, we could tell they were offering a highly professional and transparent service. However, we saw the opportunity to better communicate this through the website.

We also sought to grow their keyword rankings for their asbestos inspection and removal services, to help potential customers find them.

Since implementing optimised content across the Rapid Asbestos Removal Website, we have seen their organic website sessions and goal completions continue to grow each year.

The process

Website migration

After two years of search engine optimisation (SEO), Steven decided to take the plunge and invest in a new website.

Organik Web was able to design and build a new website for Rapid Asbestos Removals, which was not only more visually pleasing, but also built for SEO purposes.

White Chalk Road helped extensively throughout the website migration process, ensuring all content, metadata, images, alt text, and so much more was transferred over successfully. We also monitored all website URLs and set up redirects to ensure there would be no 404 errors.

The new website has created a greater user experience, making it easier for clients to gain the information they need and make an enquiry.

Ongoing content strategy

As many know, optimised content is the key to SEO. It helps make business more visible on Google and, therefore, more accessible to potential clients.

When writing SEO content for Rapid Asbestos Removals, we aim not only to appear first on Google search results, but to help inform potential clients on Rapids services and pricing.

As the potential client is more informed on the business’s services and offerings, they are more likely to reach out to Rapid Asbestos and engage in their services.

SEO copywriting

Website CRO

Getting a high amount of traffic to a website is terrific. However, we don’t want to stop there. We want as many of Rapid Asbestos Removals’ website visitors to turn into clients as possible. This is where conversion rate optimisation (CRO) comes in.

Simply making it easier for website visitors to make a conversion has raised Rapid’s conversion rate. This has been achieved by strategically placing call-to-action buttons across all pages on Rapid’s website.

Website CRO

The results

After almost four years of marketing at White Chalk Road, Rapid Asbestos Removals is still receiving new highs, with organic sessions up 30% and goal completions up 40% from last year.

“We are extremely happy with the decision to engage with White Chalk Road, from the outset White Chalk Road outlined a strategy that was both realistic and honest explaining that great results and organic reach doesn’t happen over night and clearly outlined expectant results which they still exceeded. We felt very comfortable from the first meeting in their professionalism, knowledge and attention to detail and as such the results speak volumes. We wouldn’t hesitate to recommend White Chalk Road to anyone needing to increase their online presence.”

Steven Phoenix, Owner at Rapid Asbestos Removals