Tunnel Vision

Tunnel Vision are Perth’s experts in blocked drains, pipe relining and trenchless plumbing technology, with over 20 years of industry experience and knowledge ready to assist homes and businesses alike across the metropolitan area.

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Organic traffic

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Conversions

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Google Ads conversion rate

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Google Ads conversions

The challenge

Tunnel Vision came to White Chalk Road back in 2015 looking to grow their business presence online and generate more leads for their plumbing and pipe relining services. Our team developed a tailor-made solution involving a combination of multiple SEO avenues and Google Ads management.

The team at Tunnel Vision were intent on their website’s content showcasing them as more than just a simple plumbing business, as their other commercial services offer much more.

“The team at White Chalk Road have been looking after our SEO and web marketing services since late 2015 and have helped us to achieve our goals with getting our brand out there and known. Each team member that we have dealt with has shown interest in who we are, not just as a brand, but as individuals too. I highly recommend the team at White Chalk Road to anyone looking to increase their web presence and visibility to whatever market you belong too.”

Chris Pember, General Manager of Tunnel Vision

The process

Tunnel Vision’s primary objective when approaching White Chalk Road back in 2015 was to keep up the growth of their business presence online.

Our experienced team got to work developing a web marketing plan to achieve this goal in a way that would be sustainable in the long-term as well as the short-term. This included many different tasks, such as boosting local SEO by posting on Tunnel Vision’s Google My Business account and adding call-to-actions (CTAs) to improve website CRO.

These tasks combined to bring more local awareness of Tunnel Vision brand – which led to more clicks through to their website. These visitors were then able to turn into business leads thanks to the call-to-actions bringing more conversions.
Our team understood that Tunnel Vision were looking for ongoing leads to continue their growth and help them stay high in search engine rankings results (SERPs) This led to us implementing an ongoing onsite content strategy.

This SEO copywriting was performed on both existing service pages to generate increased conversions, as well as on existing blogs to increase web traffic.

SEO copywriting
White Chalk Road were able to set up a range of Google Search Ads and Google Display Ads campaigns to be promoted across Perth.

The display ads are a great way to present Tunnel Vision’s services in a visual manner – something very important in the plumbing industry. The search ads can then provide more detailed information and specifics.

White Chalk Road is continuously working on improving these campaigns to bring more leads to Tunnel Vision.

Google Ads

The results

Tunnel Vision has seen their online metrics rise at unprecedented rates over the years. Organic keyword rankings have grown immensely, resulting in a 296% increase in organic traffic.

Conversions have also been on the rise, with organic conversions growing by 63.65% and Google Ads conversions increasing by 51.72% – while the Google Ads conversion rate has improved by 38%.

Stats: Jan 2021 – Dec 2021 vs. previous year

Speak to an online marketing specialist

Whether it is search engine optimisation, Google Ads, social media management or any of our other services, find out how we can help.

Let's chat (08) 9361 9534