Alex Hamilton Search Director

Alex joined the White Chalk Road team in July 2017 as a Search Marketing Executive. Beginning his role in content creation, Alex developed his skills in content driven strategy for clients, creating onsite content clusters strengthened by offsite linking strategy.

With a Bachelor of Commerce from Curtin University (Marketing & Advertising), Alex is also being an accredited professional in Google Analytics and Google Ads. He also presents at local universities, small business expos and industry meetings, teaching business owners and professionals about SEO, online marketing, industry trends and SEO best practices.

Alex is also a resident beer connoisseur, and manages his own WA Beer Website Beer Is OK – using his skills in SEO and Social Media Marketing to build and grow his beer loving audience. He also has a sun conure called Zero and caique called Ace who love to join on car trips down south to see family.

Key Individual Certifications

Read Alex Hamilton's Articles

Google Search Console.

Your 2021 Guide to Google Search Console

If you have a beautifully designed website but aren’t really sure if it’s serving its...
Free keyword search volume tools.

5 Free Tools to Find Data on Keyword Search Volume

The term ‘keyword search volume’ refers to the number of search queries for a specific...
Screenshot of Google Trends Australia.

How to Use Google Trends to Identify Emerging Topics in Australia

Competition in the marketplace is fierce, and trends come and go. While this is always...
free australian local citations

30 Free Australian Local Citations for SEO – Updated 2021

Heard the importance of local citations as an SEO service but not sure which Australian...