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You’ll be meeting with

Sarah Green

General Manager

Scotty Collins

Managing Director
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As the Managing Director of White Chalk Road, Scotty Collins brings a wealth of industry experience and a strategic vision that has helped shape the agency and bring together the best, most experienced digital marketing team in the country. Scotty leads our team with a “people-first” mentality, ensuring both our team and our valued clients get the best results.

In the office, Scotty is much more than a MD; he’s the heartbeat of the team. Known as the resident fun bringer, he ensures the office energy stays high and the coffee remains strong. He knows that the best digital work happens when the team is inspired and having a laugh.

Outside of the office, Scotty is happily married with three children. When he isn’t juggling dad duties, you’ll likely find him on the golf course working on his handicap or passionately cheering on his beloved Richmond Tigers. For Scotty, life is all about the perfect balance of professional excellence, family time, and the occasional Tiger win at the ‘G.

Phone
(08) 9361 9534
Email
scollins@whitechalkroad.com.au
linkedin
https://www.linkedin.com/in/scotty-collins/

When did you become Managing Director at White Chalk Road?

This happened in December 2019 but I actually started here in 2017 as BDM then GM within 6 months. Charles then mentored me for 2 years to eventually take over and become Managing Director.

What made you want to get into digital marketing?

I was looking for a career change so I decided to get a job back in Sales or Business Development, which is where I cut my teeth as a pup. When I went for my interview and, Charles being Charles, our meeting ended up lasting for two and a half hours rather than your usual 60 minute interview.

We know you are an avid Richmond supporter, but why?

Good question! Right, so in my youth, I actually used to support a different team. But, I went to a footy match one day and I was listening to how this group of supporters were talking and what they were saying and yelling and I said to myself on the spot ‘I don’t want to be a part of this - this is not what I envision being a supporter is’. Then I moved to Darwin and totally fell out of love with football for a few years. After living in the NT for a bit, I moved to Melbourne and I lived on Punt Road which is where the Richmond HQ is. This was in 2010 and Richmond were 15th on the ladder at the time and I love an underdog! I used to walk my (actual) dogs around the MCG and watch the Tiges train every now and again and going to their games. Nothing sweeter than being an underdog for so long and then winning a flag (thank you 2017!)

What is it that you love most about working at White Chalk Road?

Easy – 3 things:

  1. My team. The people that I work with make coming to work enjoyable. I spend hours a day, week, month, year, with these people and if I didn’t love them like they are my work family, then I wouldn’t enjoy this place as much.
  2. I love the challenges that my role has.
  3. And I love our clients, many of whom are those I brought on years ago as BDM and I still have a great relationship with.

Where is your favourite place to travel?

Denmark and the Great Southern W.A. The beautiful beaches, the wines, great produce and it’s just so relaxing! One day I’ll drop anchor down there (when the kids have moved out) and set up a hobby farm.

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Get in touch

Email
info@whitechalkroad.com.au
Phone
(08) 9361 9534
Address
5/59 Parry Street,
Perth WA 6000
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Let’s talk digital. You go first.

We could talk about digital and social campaigns all day long. Actually, we do. But you’ve got unique goals, and we need to hear them before we can create a strategy just for you – one that’ll keep working. So, let’s talk.

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