Heard the importance of local citations as a SEO service but not sure which Australian web directories and sources are worth your time and effort?
We’ve put together the most up to date top 30 local listing sites any Australian business should be listed in to help you start ranking in Google local search results.
With Google recently reducing the local maps results from seven results to just three, it’s now more important than ever to get found in the new condensed listings some people are dubbing the local ‘Snack Pack’.
How do I get my business in Google’s local search results?
Strong local rankings in Google are dependent on a few important factors. Here are the basics you need to get right if you want to appear in Google maps and local listings:
- Setup a Google My Business account and claim your business location(s)
- Ensure your Name, Address and Phone (commonly known as NAP) information is exactly the same on your website and your Google My Business listing
- Ask your customers to leave you a review on your shiny new Google business listing
- Optimise your website for local search terms like Perth, WA or Brisbane, QLD
- List every business location on key local citation web directories, again ensuring the NAP is exactly the same as your website and Google listing
What are local business citations?
Local citation sites are web directories that store your business contact information (NAP data) including a link to your website. Google looks at these websites to help better understand your business. Like anything in life, some sources are better than others and you need to prioritise your efforts.
Here are the top 30 local search citations you need to be listed on:
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How to build citations for a business
The process of adding your business information to key web directories can be a tedious process and most business owners simply don’t have the time to execute this essential local SEO tactic.
Here are the basic steps you need to walk through:
- Start with the top 30 local citation sources we’ve listed for you
- Search for existing listing in the web directory
- If you are listed, cross check the NAP and website data is accurate and fix if erroneous
- If you are not in the directory, create a new listing and activate and wait while your data goes under review
- Follow up every few weeks with each citation source to see if you’ve been added to the directory
What about using local citation services?
There are many great alternatives to building local citations yourself including a couple of companies called Whitespark and BrightLocal. We’re also hoping Moz adds Australia to their Moz Local service soon, too.
Some of these companies offer local citation finder tools to help you uncover websites your competitors are listed on but they will require an investment of time and money to get setup.
If the recent Google local SEO algorithm update has knocked you out of the local search rankings and you just don’t have the time to sort it out yourself, why not reach out to the friendly team at White Chalk Road on 08 9361 9534 or email us for a free consultation today.
White Chalk Road are a specialist Search Marketing Agency based in Perth, with over 20 years’ experience in the industry. As a Google Premier Partner, WCR specialise in SEO, Search Marketing, Advertising & Marketing Automation. WCR help Perth businesses, across both B2B and B2C markets, who need help being found online by their customers.