At White Chalk Road, our longevity as Perth’s longest-running search and digital marketing agency is built on one core foundation: our incredible people.
In 2026, our team gathered for a memorable Milestones Dinner at The Meat & Wine Co in Perth on Friday, the 23rd of October, to celebrate the dedication, talent, and loyalty of six key team members who have helped shape our agency into what it is today.
Reflecting on the milestone celebrations, Managing Director Scotty Collins shared:
“What makes White Chalk Road truly great has always been, without a doubt, our incredible people. Over the past 27 years, every single person who has walked through our doors has contributed their talent, passion, and dedication to shaping this agency.
Tonight, we celebrate the team members whose hard work, creativity, and commitment build our foundation every single day.”
Honouring 5-Year Milestones: Key Drivers of Client Success
Five outstanding team members reached their 5-year milestone, each playing a pivotal role in delivering results across search marketing, account management, and web development:
Tessa Pinkerton, Search Director
Since joining in 2021, Tessa has become an absolute gun in search strategy, stepping into the Search Director role and inspiring immense trust across both our internal team and client portfolio.
Matt Coupar, Search Marketing Manager
Growing from a fresh-faced marketer into a senior search strategist, Matt brings collaborative spirit, technical excellence, and unmatched positive energy to the team every day.
Emily Dyas, Search Marketing Manager
Renowned for her client loyalty and deep industry intelligence, Emily delivers consistent strategic value, earning the lasting confidence and trust of every client she manages.
Jade O’Neil, Search Marketing Manager
With six full years of total contribution (with a few breaks for maternity leave), Jade’s natural ability to build meaningful, long-term connections makes her an irreplaceable pillar of client care and agency culture.
Connor Walsh, Lead Web Developer, Organik Web (our sister agency)
Playing a foundational role in building Organik Web, White Chalk Road’s sister agency, Connor’s technical talent and solution-oriented mindset have powered continuous web innovation.
Felicity Allen Marks 10 Years
Marking an extraordinary 10-year milestone, Felicity Allen exemplifies elite customer service and digital marketing expertise. Joining the agency in July 2016, Felicity’s dedication, warmth, and proactive support have made her a beloved figure among clients and colleagues alike.
Strong Culture, Future Growth, and Digital Innovation
Celebrating these milestones highlights the strong agency culture that directly translates into client success. As Sarah Green, General Manager, highlighted during the evening:
“At its core, an exceptional business is built on exceptional teams, and our culture is the foundation of the long-standing, trusted relationships we share with our clients.
When our team supports each other and genuinely cares about the work, our clients feel that difference every day.”
As White Chalk Road looks ahead, this deep pool of experienced talent positions our agency for continued growth and market leadership across evolving digital channels, including AI search optimisation, foundational SEO, paid search and integrated search strategies. Cheers to our team and many more shared successes ahead!
Photos from the evening:
