How do I create a negative keyword list?

To build a negative keyword list, you need to think of words you don’t want to appear for when customers are searching for your business. A negative keyword list ensures that your not paying for terms that are irrelevant to your business, to save you money and improve the performance of your Google Ads account.

How do I add negative keywords in Google Ads?

After creating a list of negative keywords you want to exclude from your account, you need to add these in. To add negative keywords in Google Ads, you need to select Keywords > Negative keywords. Then click the pluss to add your negative keyword list and apply it to your chosen Ad Group.

How do negative keywords work?

Negative keywords work by ensuring your ads are not triggered by keywords or phrases that are irrelevant to your business. This ensures that you are not paying for keywords that may be irrelevant to your business.

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The ultimate 1000 word negative keyword list

Boost your Google Ads campaigns with our comprehensive list of 1000 negative keywords to add to your campaign. Download your FREE list from White Chalk Road.

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White Chalk Road’s Google Partners connect event

Our recent Google Partners Connect Event brought eager business owners and leading digital experts together to discuss the key principles of online marketing.

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Google makes White Chalk Road a Google Premier Partner

White Chalk Road has achieved Premier Google Partner status, which means even more amazing benefits for our clients. Here’s what’s in store for our clients.

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