Google Ads

1000 Negative Keyword List

The Ultimate 1000 Word Negative Keyword List

Have you heard your Marketing Team mention "negative keywords" in your Google Ads campaigns? Don't...
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Back to Basics: The Key Differences Between SEM, SEO & PPC

In the digital realm of online marketing and Google Ads, there is a myriad of...
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4 Paid Search Options to Get Results for Your Business

No matter the size or industry, a resounding majority of businesses need to be easily...
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Google Removes Close Variant Keyword Data in Keyword Planner

It was reported widely recently that Google was significantly cutting the data provided in Google...
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Google Makes White Chalk Road a Google Premier Partner

White Chalk Road has achieved Premier Google Partner status, which means even more great benefits...
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Google removes AdWords ads from right hand side of SERPs

Google rolled out a significant change to desktop search results pages (SERPs) worldwide over the weekend (20-21...
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5 Dangers to Avoid with a Self-Managed Google Ads Account

Google Ads (formerly called Google AdWords) paid search advertising, is instant online marketing. Unlike SEO...
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White Chalk Road chosen to partake in Google’s Elite Partner Business Program

In April this year White Chalk Road was chosen to be 1 of 16 Google...
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What’s Remarketing / Retargeting and which Strategy is Best for You?

Google Remarketing Ads, also known as retargeting, is a form of text or image advertisements...
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Can you use Competitor Brand Keywords in SEO and Paid Search?

Clients often ask us whether they can or should bid on their competitors’ names in...
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The Beginners Guide to Remarketing for Business

Google remarketing or retargeting is a form of textual and visual Advertising that ‘follows’ users...
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Is Google Killing off Paid Search Keyword Data?

There have been many articles thrown around about Google’s recent announcement they are removing keyword...

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