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1000 Negative Keyword List

The Ultimate 1000 Word Negative Keyword List

Have you heard your Marketing Team mention "negative keywords" in your Google Ads campaigns? Don't be fooled into thinking negative keywords are a NEGATIVE thing....
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Back to Basics: The Key Differences Between SEM, SEO & PPC

In the digital realm of online marketing and Google Ads, there is a myriad of industry-specific terminology and acronyms – which is a language within...
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4 Paid Search Options to Get Results for Your Business

No matter the size or industry, a resounding majority of businesses need to be easily found online, in order to survive. According to the Australian...
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Google Removes Close Variant Keyword Data in Keyword Planner

It was reported widely recently that Google was significantly cutting the data provided in Google Keyword Planner. For accounts that had no active Google Ads...
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Google Makes White Chalk Road a Google Premier Partner

White Chalk Road has achieved Premier Google Partner status, which means even more great benefits for our clients. We're delighted to announce that White Chalk...
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Google removes AdWords ads from right hand side of SERPs

Google rolled out a significant change to desktop search results pages (SERPs) worldwide over the weekend (20-21 Feb 2016), no longer showing any Google AdWords ads on...
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5 Dangers to Avoid with a Self-Managed Google Ads Account

Google Ads (formerly called Google AdWords) paid search advertising, is instant online marketing. Unlike SEO (search engine optimisation) Google Ads will help you get your...
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White Chalk Road chosen to partake in Google’s Elite Partner Business Program

In April this year White Chalk Road was chosen to be 1 of 16 Google Ad agencies from over 2,000 throughout Australia and New Zealand...
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What’s Remarketing / Retargeting and which Strategy is Best for You?

Google Remarketing Ads, also known as retargeting, is a form of text or image advertisements and works based on two main concepts or a combination...
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Can you use Competitor Brand Keywords in SEO and Paid Search?

Clients often ask us whether they can or should bid on their competitors’ names in their Paid Search campaigns (such as Google AdWords) – or...
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The Beginners Guide to Remarketing for Business

Google remarketing or retargeting is a form of textual and visual Advertising that ‘follows’ users of your website around the internet.  You are not limited...
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Is Google Killing off Paid Search Keyword Data?

There have been many articles thrown around about Google’s recent announcement they are removing keyword referral data for paid Google search traffic in Google Analytics....

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