Generative AI and social responsibility in SEO The shift towards AI Overviews and AI Mode in Google is leading to fewer clicks through to websites, but impressions are increasing. For Perth businesses, the goal is no longer just ranking for keywords; it’s becoming a trusted source that AI summarises for searchers. 7 min read
What is a marketing funnel? A funnel in marketing describes the path people take from first hearing about your brand to becoming loyal, paying customers. It helps you understand how... 4 min read
Optimising for Google AI Mode in Australia Google has defined how we source and consume information online for over 27 years. The once simplistic Google algorithm is now a complex beast designed... 6 min read
How to set up Google Merchant Center for your business There’s no denying that online shopping has become the norm and is probably a weekly occurrence for a lot of us. ECommerce is booming and... 9 min read
A guide to integrating Shopify with your Google platforms Just finished setting up your Shopify store and feeling a bit lost on what to do next? You’ve probably heard whispers of Google Analytics, Google... 8 min read
Google generative AI Overviews are now showing in Australia On October 29th 2024, Google introduced AI Overviews to Australian search engine result pages. Whilst initially rolled out in the United States as a test... 5 min read
Local SEO checklist for businesses Read the ultimate checklist for local SEO and how you can become number one in your area and beat your competitors. Check out our top 10 local SEO tips. 8 min read
Google Gemini for small businesses Staying ahead of the competition requires smart solutions in today’s fast-paced business environment. Google Gemini is exactly that – a smart solution designed to enhance... 5 min read
The importance of call to action buttons on your website Explore the crucial role of CTAs in enhancing website navigation and improving user engagement. Learn effective strategies for better conversions. 5 min read