Succeeding in the Workplace as a Woman – Google Womenwill Lead Training (I Graduated!)
If you follow White Chalk Road on Twitter, then you may have seen that I (Casey) attended a Google Lead Training event in Auckland last week
A Day in the Life of a Search Marketing Manager
For this blog I thought I’d do something a little different and give you all a glimpse into the mythical world of online search and tell you a bit
10 Ways to Get More Google Reviews
If it’s hard for you to get reviews, it is just as hard for competitors to get reviews. Here are 10 ways you can seek out more Google Reviews today
Link Building – Why Quality Wins Over Quantity
It’s no secret that link building is a vital component to any SEO strategy. In fact, links are one of the top two ranking signals in Google’s
White Chalk Road Has Moved to Burswood
After a momentous year providing professional SEO and Online Marketing services to our clients, White Chalk Road has moved to our new office located in Burswood. Our new address is: 5/141 Burswood Road, Burswood WA 6100 With the office move comes new positions for two members of our professional team! Congratulations to Our General […]
Does Your Website Really Need HTTPS? Hint: YES!
Back in 2014, Google first announced the push for all websites to move to HTTPS. The reason for this, is they are awesome, and want to make a safer place for us all to browse! Since then, they have been rolling out changes to the Chrome browser, to encourage everyone to make the switch. […]
Get Off the SEO Rankings Roller Coaster to Boost Your Business Results
Are you a habitual rank checker? Enslaved to your preferred search engine on an endless quest to be number one for your chosen keywords. In fact, you’ve already checked your search engine results page (SERP) twice today and you’re probably twitching to do it again now that we’re on the topic. You’ll check again before […]
When to Compliment Your SEO Strategy With PPC
If you are looking for a long-term online marketing strategy, it’s wise to invest in an SEO plan, tailored to get you the best results. Depending on the current position of your business and the competitiveness of your industry, a low-cost plan may not yield results. That is why it is important to speak to […]