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free seo wordpress plugins

The 5 Best Free SEO WordPress Plugins in 2020

3.5 billion Google searches are made every day. That’s roughly 40,000 search queries every second. With the volume of Google searches growing by roughly 10%...
digital marketing resources

The Best Free Digital Marketing Resources for Small Businesses

Running a small business can be hard; trying to find the right balance in delivering your core business, accounting, and managing employees can be tricky....
Media wall

Photo Gallery, White Chalk Road 20th Anniversary Cocktail Event

Thanks to everyone who helped make White Chalk Road's 20th Anniversary cocktail and networking event a success! Around 85 clients, partners and guests attended the...
Charles Ryder

Big Mistakes Made Over 20 Years of Running a Digital Agency

Mistakes Happen. It doesn’t matter if you’re a start-up or well-established business. As a common saying goes, ‘In order to succeed, you must learn to...
An-Introduction-to-Digital-Marketing-for-Small-Businesses

An Introduction to Digital Marketing for Small Businesses

Running a small to medium-sized business takes a lot of time, effort and money. Even the most organised business owners are required to make compromises...
How-to-Set-Up-Your-Free-Google-My-Business-Listing

How to Set Up Your Free Google My Business Listing

Do you own a business but don’t currently have a Google My Business Listing? If you haven’t set up your listing on Google, your business...
How-to-Easily-Optimise-Images-for-SEO-Victory

How to Easily Optimise Images for SEO Victory

Images on the web can be very powerful tools for small business owners looking to grab the attention or convey messages to potential customers online....
Back-to-Basics-The-Key-Differences-Between-SEM,-SEO-&-PPC

Back to Basics: The Key Differences Between SEM, SEO & PPC

In the digital realm of online marketing and Google Ads, there is a myriad of industry-specific terminology and acronyms – which is a language within...
Why-the-Speed-of-Your-Website-Is-So-Important-In-2018

Why the Speed of Your Website Is So Important In 2020

I’m sure you’re aware of the importance your business website has in today’s technological age. With more businesses than ever before providing their products and...
4-Paid-Search-Options-to-Get-Results-for-Your-Business

4 Paid Search Options to Get Results for Your Business

No matter the size or industry, a resounding majority of businesses need to be easily found online, in order to survive. According to the Australian...
Succeeding-in-the-Workplace-as-a-Woman

Succeeding in the Workplace as a Woman – Google Womenwill Lead Training (I Graduated!)

If you follow White Chalk Road on Twitter, then you may have seen that I (Casey) attended a Google Lead Training event in Auckland last week....
A-Day-in-the-Life-of-a-Search-Marketing-Manager

A Day in the Life of a Search Marketing Manager

For this blog I thought I’d do something a little different and give you all a glimpse into the mythical world of online search and...

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