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Get Off the SEO Rankings Roller Coaster to Boost Your Business Results

Get Off the SEO Rankings Roller Coaster to Boost Your Business Results

Are you a habitual rank checker? Enslaved to your preferred search engine on an endless quest to be number one for your chosen keywords. In fact, you’ve already checked your search engine results page (SERP) twice today and you’re probably twitching to do it again now that we’re on the topic. You’ll check again before […]

When to Compliment Your SEO Strategy With PPC

When to Compliment Your SEO Strategy With PPC

If you are looking for a long-term online marketing strategy, it’s wise to invest in an SEO plan, tailored to get you the best results. Depending on the current position of your business and the competitiveness of your industry, a low-cost plan may not yield results. That is why it is important to speak to […]

How to Use Google Analytics in 2017 & Beyond – The Basics

How to Use Google Analytics in 2017 & Beyond – The Basics

It constantly baffles me the number of people who either don’t use Google Analytics on their websites or who do but don’t even look at it. The latter most likely fall into the category of simply not understanding what this amazing free tool can tell you.   What I have noticed recently is that there aren’t […]

Facebook’s Search Capabilities Soon to Rival Google

Facebook’s Search Capabilities Soon to Rival Google

Marketers have been keeping a close eye on the updates implemented by Facebook for a long time, noticing that their search capabilities are becoming more like Google’s. After Google introduced Google+ as their version of a better social networking site rivalling Facebook, Facebook looked to introduce their own search engine to rival Google. Marketers are […]

Why You Need Structured Data & Rich Snippets in Your Life

Why You Need Structured Data & Rich Snippets in Your Life

In the world of search engines everything starts with a click.  Increased followers, fruitful business affairs, great shopping deals and even beautiful relationships all start with the click of a button.  Competition for these clicks is incredibly fierce given click through rates dramatically drop after the top 3 organic results.  Bearing this in mind, it’s […]

Successful Online Marketing Strategies Start with Your Audience

Successful Online Marketing Strategies Start with Your Audience

Every single business should be able to answer this simple and vitally important question: Who is your target audience? To build a successful online marketing strategy, you need to intimately understand your audience or ‘target market’. The simple fact is, the more you know about your audience, the better you can create and implement content […]

Why You Need Quality Backlinks

Why You Need Quality Backlinks

There was a lot of web chatter about links last month and the debate doesn’t look like abating anytime soon. This is one topic that always attracts extremes in opinion and polar declarations on how website owners and managers should handle link building strategies, if at all. If you’re a website owner who employs a […]

6 Essentials You Should Expect from Your SEO Company

6 Essentials You Should Expect from Your SEO Company

Finding the right SEO company can be hard work. It’s a complex industry – one that many businesses can’t live without if they want to keep up with online marketing and technology advancements. One of the biggest business mistakes you can make, is having an invisible website. The art of SEO has become an essential […]