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How to Easily Optimise Images for SEO Victory
Images on the web can be very powerful tools for small business owners looking to grab the attention or convey messages to potential customers online....
Back to Basics: The Key Differences Between SEM, SEO & PPC
In the digital realm of online marketing and Google Ads, there is a myriad of industry-specific terminology and acronyms – which is a language within...
Why the Speed of Your Website Is So Important In 2020
I’m sure you’re aware of the importance your business website has in today’s technological age. With more businesses than ever before providing their products and...
4 Paid Search Options to Get Results for Your Business
No matter the size or industry, a resounding majority of businesses need to be easily found online, in order to survive. According to the Australian...
Succeeding in the Workplace as a Woman – Google Womenwill Lead Training (I Graduated!)
If you follow White Chalk Road on Twitter, then you may have seen that I (Casey) attended a Google Lead Training event in Auckland last week....
A Day in the Life of a Search Marketing Manager
For this blog I thought I’d do something a little different and give you all a glimpse into the mythical world of online search and...
Link Building – Why Quality Wins Over Quantity
It’s no secret that link building is a vital component to any SEO strategy. In fact, links are one of the top two ranking signals...
White Chalk Road Has Moved to Burswood
After a momentous year providing professional SEO and Online Marketing services to our clients, White Chalk Road has moved to our new office located in...
Does Your Website Really Need HTTPS? Hint: YES!
Back in 2014, Google first announced the push for all websites to move to HTTPS so it quickly became an important topic amongst website SEO...
Get Off the SEO Rankings Roller Coaster to Boost Your Business Results
Are you a habitual rank checker? Enslaved to your preferred search engine on an endless quest to be number one for your chosen keywords. In...
