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How-to-Easily-Optimise-Images-for-SEO-Victory

How to Easily Optimise Images for SEO Victory

Images on the web can be very powerful tools for small business owners looking to grab the attention or convey messages to potential customers online....
Back-to-Basics-The-Key-Differences-Between-SEM,-SEO-&-PPC

Back to Basics: The Key Differences Between SEM, SEO & PPC

In the digital realm of online marketing and Google Ads, there is a myriad of industry-specific terminology and acronyms – which is a language within...
Why-the-Speed-of-Your-Website-Is-So-Important-In-2018

Why the Speed of Your Website Is So Important In 2020

I’m sure you’re aware of the importance your business website has in today’s technological age. With more businesses than ever before providing their products and...
4-Paid-Search-Options-to-Get-Results-for-Your-Business

4 Paid Search Options to Get Results for Your Business

No matter the size or industry, a resounding majority of businesses need to be easily found online, in order to survive. According to the Australian...
Succeeding-in-the-Workplace-as-a-Woman

Succeeding in the Workplace as a Woman – Google Womenwill Lead Training (I Graduated!)

If you follow White Chalk Road on Twitter, then you may have seen that I (Casey) attended a Google Lead Training event in Auckland last week....
A-Day-in-the-Life-of-a-Search-Marketing-Manager

A Day in the Life of a Search Marketing Manager

For this blog I thought I’d do something a little different and give you all a glimpse into the mythical world of online search and...
Link-Building-Why-Quality-Wins-Over-Quantity

Link Building – Why Quality Wins Over Quantity

It’s no secret that link building is a vital component to any SEO strategy. In fact, links are one of the top two ranking signals...
white-chalk-road-moving

White Chalk Road Has Moved to Burswood

After a momentous year providing professional SEO and Online Marketing services to our clients, White Chalk Road has moved to our new office located in...
ssl-certificates

Does Your Website Really Need HTTPS? Hint: YES!

Back in 2014, Google first announced the push for all websites to move to HTTPS so it quickly became an important topic amongst website SEO...
rollercoaster

Get Off the SEO Rankings Roller Coaster to Boost Your Business Results

Are you a habitual rank checker? Enslaved to your preferred search engine on an endless quest to be number one for your chosen keywords. In...
WHEN-TO-COMPLIMENT-YOUR-SEO-STRATEGY-WITH-PPC

When to Compliment Your SEO Strategy With PPC

If you are looking for a long-term online marketing strategy, it's wise to invest in an SEO plan, tailored to get you the best results....
Facebook-Road-Map

Facebook’s Search Capabilities Soon to Rival Google

Marketers have been keeping a close eye on the updates implemented by Facebook for a long time, noticing that their search capabilities are becoming more...

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