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How to Use Google Analytics in 2017 & Beyond – The Basics

How to Use Google Analytics in 2017 & Beyond – The Basics

It constantly baffles me the number of people who either don’t use Google Analytics on their websites or who do but don’t even look at it. The latter most likely fall into the category of simply not understanding what this amazing free tool can tell you.   What I have noticed recently is that there aren’t […]

Facebook’s Search Capabilities Soon to Rival Google

Facebook’s Search Capabilities Soon to Rival Google

Marketers have been keeping a close eye on the updates implemented by Facebook for a long time, noticing that their search capabilities are becoming more like Google’s. After Google introduced Google+ as their version of a better social networking site rivalling Facebook, Facebook looked to introduce their own search engine to rival Google. Marketers are […]

Why You Need Structured Data & Rich Snippets in Your Life

Why You Need Structured Data & Rich Snippets in Your Life

In the world of search engines everything starts with a click.  Increased followers, fruitful business affairs, great shopping deals and even beautiful relationships all start with the click of a button.  Competition for these clicks is incredibly fierce given click through rates dramatically drop after the top 3 organic results.  Bearing this in mind, it’s […]

Successful Online Marketing Strategies Start with Your Audience

Successful Online Marketing Strategies Start with Your Audience

Every single business should be able to answer this simple and vitally important question: Who is your target audience? To build a successful online marketing strategy, you need to intimately understand your audience or ‘target market’. The simple fact is, the more you know about your audience, the better you can create and implement content […]

Why You Need Quality Backlinks

Why You Need Quality Backlinks

There was a lot of web chatter about links last month and the debate doesn’t look like abating anytime soon. This is one topic that always attracts extremes in opinion and polar declarations on how website owners and managers should handle link building strategies, if at all. If you’re a website owner who employs a […]

6 Essentials You Should Expect from Your SEO Company

6 Essentials You Should Expect from Your SEO Company

Finding the right SEO company can be hard work. It’s a complex industry – one that many businesses can’t live without if they want to keep up with online marketing and technology advancements. One of the biggest business mistakes you can make, is having an invisible website. The art of SEO has become an essential […]

How to Gain New Customers with Local SEO Today

How to Gain New Customers with Local SEO Today

I haven’t met a local business owner yet who doesn’t want to win over new customers and grow/enhance their business in their local marketplace. However, sometimes tapping into new audiences and gaining fresh eyes on your brand can be tricky. This is where, Local SEO can and should be a vital tool for all local […]

5 Reasons Wine & SEO are so Similar

5 Reasons Wine & SEO are so Similar

Who doesn’t enjoy that first sip of wine after a long day? Whether it’s a Margaret River Chardonnay, Swan Valley Shiraz or a Great Southern Riesling – it’s the perfect way to ‘wine-d’ down. Some people could say the feeling of excitement and happiness you get from a glass or bottle of wine can be […]