It constantly baffles me the number of people who either don’t use Google Analytics on their websites or who do but don’t even look at it. The latter most likely fall into the category of simply not understanding what this amazing free tool can tell you. What I have noticed recently is that there aren’t […]
Marketers have been keeping a close eye on the updates implemented by Facebook for a long time, noticing that their search capabilities are becoming more like Google’s. After Google introduced Google+ as their version of a better social networking site rivalling Facebook, Facebook looked to introduce their own search engine to rival Google. Marketers are […]
In the world of search engines everything starts with a click. Increased followers, fruitful business affairs, great shopping deals and even beautiful relationships all start with the click of a button. Competition for these clicks is incredibly fierce given click through rates dramatically drop after the top 3 organic results. Bearing this in mind, it’s […]
Every single business should be able to answer this simple and vitally important question: Who is your target audience? To build a successful online marketing strategy, you need to intimately understand your audience or ‘target market’. The simple fact is, the more you know about your audience, the better you can create and implement content […]
There was a lot of web chatter about links last month and the debate doesn’t look like abating anytime soon. This is one topic that always attracts extremes in opinion and polar declarations on how website owners and managers should handle link building strategies, if at all. If you’re a website owner who employs a […]
Finding the right SEO company can be hard work. It’s a complex industry – one that many businesses can’t live without if they want to keep up with online marketing and technology advancements. One of the biggest business mistakes you can make, is having an invisible website. The art of SEO has become an essential […]
I haven’t met a local business owner yet who doesn’t want to win over new customers and grow/enhance their business in their local marketplace. However, sometimes tapping into new audiences and gaining fresh eyes on your brand can be tricky. This is where, Local SEO can and should be a vital tool for all local […]
Who doesn’t enjoy that first sip of wine after a long day? Whether it’s a Margaret River Chardonnay, Swan Valley Shiraz or a Great Southern Riesling – it’s the perfect way to ‘wine-d’ down. Some people could say the feeling of excitement and happiness you get from a glass or bottle of wine can be […]
