Charles Ryder, AMAMI
Charles is the Managing Director of White Chalk Road, and one of the first professionals in Australia to truly specialise in SEO and online marketing. Prior to setting up WCR in 2000, Charles was an independent consultant to local government and the WA Racing industry in relation to IT, Web design and the Internet. In the early 1990s, he pioneered the use of direct database feeds of race results and horse form to the Internet in Australia and the Customer Racing Information Service (CRIS) he designed in 1995 remains essentially unchanged today.
Charles holds a Bachelor of Business from Curtin University with a major in Accounting and minor in International Business and also a Post Graduate Diploma in Information Systems, Curtin 1988.
He was an integral part of the development of the market research tools that Charles titled the White VOMA (Vertical Online Marketing Analysis) methodology for White Chalk Road using leading edge technology from the US developed over a two year period. Connect with Charles on LinkedIn, Twitter or Google+.
Katharina Murray, AMAMI
Katharina has worked for White Chalk Road since 2009 and played a vital part in the growth of the company, having been responsible for the management of sales and marketing activities. Kat holds a degree in advertising as well as a degree in Marketing and Management from Curtin University. During her 14 years of business and marketing experience, working for different marketing agencies and businesses, she managed a variety of online and offline marketing projects in both B2B and B2C environments.
Kat's passion is online marketing and since joining White Chalk Road Kat had the opportunity to gain valuable insight into a variety of different businesses. She loves eating cake, reading, travelling and going for long walks with her daughter and husband. Connect with Kat on LinkedIn.
Jamie Press, AMAMI
Jamie is a senior account manager at White Chalk Road hailing from a farm in country NSW. Jamie spent 4+ years working at a specialist online marketing agency in Sydney, gaining experience in paid search (PPC), search engine optimisation (SEO), copywriting & content production.
Upon joining White Chalk Road, Jamie has gained further invaluable experience in marketing, SEO and client management. He is a Google AdWords accredited professional, holds a double degree in Journalism and Sport & Recreation from Charles Sturt University (Bathurst, NSW) and has experience working in the finance and IT industries. He also hosted his own local and national sports breakfast radio show at Uni called 'Sports Central' each Saturday. Jamie is a raving cricket fan and is eagerly waiting for the Aussies to get back on top in the Ashes. He also enjoys fishing, kayaking, fitness and the beach and is well chuffed at the amount of sunshine we get here in WA. Connect with Jamie on LinkedIn or Google+.
Sorcha Mullis, AMAMI
Sorcha is a B.A. Communications Studies graduate from Dublin City University (Ireland) with a Post-Graduate Diploma in Public Relations, as well as a Google AdWords accredited professional. She has been working in the wider Marketing industry since 2008, working with companies and clients such as HBF, HP, Epson, Pernod Ricard, Yelp and Rentokil, before joining White Chalk Road in October 2012.
While Sorcha is skilled in all aspects of Online Marketing, SEO and PPC advertising, her real passion is writing. With a background in Public Relations, working in both agency and in-house roles in Ireland and Perth, Sorcha has strong article, blog and website content writing experience. Sorcha is also the Public Relations Officer for White Chalk Road.
Casey is a Bachelor of Communication Studies graduate with a major in Public Relations from the Auckland University of Technology, New Zealand as well as a Google AdWords accredited professional. She joined the WCR team in March 2014 and has a strong passion for all things digital, from SEO and PPC to social media.
Having worked in both agency and in-house roles with local and global clients, Casey is fluent across a wide variety of online marketing disciples. Her career path has stemmed from her love of blogging, having been blogging on wine and travel for the past 3 years. When she's not working in online marketing, blogging or drinking wine to blog about you'll find her under the water scuba diving or emerged in the Perth foodie scene discovering new & exciting cuisines. Connect with Casey on LinkedIn or Google+.
Mark studied Commerce, majoring in Accounting and Finance, at Curtin University and is a Google AdWords accredited professional. After a 14 year domestic and international career in Finance, Banking and Investments, Mark began working in the SEO and Paid Search industry in 2013. The change of industry came about during a ‘gap year’ in which Mark created The Foodie Hub, a food and drinks resource website for people who enjoy eating and drinking in and around Perth.
Mark is passionate about online marketing, communications and SEO and enjoys photography and swimming in his spare time, having achieved the Rottnest Solo swim and long distance swims in New York and San Francisco. Mark draws on this energy bringing it to the team at White Chalk Road. You can connect with Mark on Google+ or @TweetWillo
Jayde Ferguson, AMAMI
Jayde has over 9 years' experience as a freelance Journalist and holds a Diploma in Public Relations and Marketing. She is enthusiastic to be part of the team at White Chalk Road after joining in August 2013, and has built a strong portfolio of clients throughout the media, marketing and events industries prior to WCR.
Jayde specialises in copywriting, journalism and graphic design, and is a dedicated and passionate writer in all aspects. Her background across these fields has given her a vast range of experience in article and content writing, media and creative direction. Jayde is a huge music addict and also loves snorkelling, traveling, seafood and Sangria. Connect with Jayde on LinkedIn or Google+.