20 December 2010
There is a good chance that you have either benefited from a competitor’s advertising campaign in the past or have had other businesses take advantage of your marketing efforts.
15 December 2010
Make Data Analysis the Foundation of Your Marketing. The concept of collecting data isn’t new, but using it effectively is. With around 600 Tweets, 34,000 Google searches, and 700 Facebook posts per second (source: search engine land Feb 23, 2010), marketers are no longer in full control of their brands. These new challenges shouldn’t mean marketers have to accept defeat and succumb to each new distraction. By streamlining data processes and making data analysis the foundation of any marketing program, marketers can meet their customers where they’re at with relevant content. Read "Super Crunchers" by Ian Ayres.