17 January 2011
Though Google Adwords is the most well known pay per click advertising program to the lay person, there are viable alternatives in the PPC market for those who would prefer not to use it. Yahoo Search Marketing, an advertising program formerly known as Overture until Yahoo purchased it officially, provides users with a PPC alternative to the Adwords platform.
10 January 2011
There are companies out there using Twitter to make money, most interestingly, they are not using it as a traditional business tool; far from it; they are using it the way it was intended, as a social tool.
4 January 2011
If you run an ecommerce site, or even if you run any type of site in which you would like your visitors to complete an actionable goal like downloading an ebook or entering their email address, then Google Analytics Ecommerce is definitely a tool that you should learn and know how to use. This little-known tool is extremely powerful, and it can give you the valuable information that you need in order to improve your conversion rate and your increase your profits. Let's take a closer look at why this tool is so important and how to get started using it.