15 March 2011
Trying to be all things to all people may not work for you in today’s business world. If you are organised enough, you can take the guesswork out of marketing your small business by opening up your communication and giving your customer what they actually want. Customers nowadays have unprecedented control over what they expect from companies, and rarely tolerate ‘spray advertising’ – that is, advertising that they didn’t ask for or that doesn’t interest them.
10 March 2011
As we discussed last week, Google Places is an important online tool that should be properly harnessed for your business visibility on the internet. You may have noticed that when searching for your business, your Places results contain your business address and contact details, as well as photos and reviews. This enables potential customers to see the important information about you without having to search further.