What is a marketing funnel? A funnel in marketing describes the path people take from first hearing about your brand to becoming loyal, paying customers. It helps you understand how... 4 min read
What is remarketing? If you’ve ever seen remarketing ads after visiting a website, you’ve already experienced one of the most effective online marketing tactics in action. Remarketing is... 5 min read
A guide to integrating Shopify with your Google platforms Just finished setting up your Shopify store and feeling a bit lost on what to do next? You’ve probably heard whispers of Google Analytics, Google... 8 min read
B2B marketing tips B2B marketing, or business-to-business marketing, involves promoting products or services from one business to another. 5 min read
Everything you need to know about server-side tracking When Google introduced the public beta of Server-side Google Tag Manager (SGTM) on August 12, 2020, reactions varied. Some celebrated the new possibilities, while others... 8 min read
Optimising landing pages for social media and Google Ads: best practices for conversions Drive more sales for your business with ad landing pages explicitly optimised to maximise conversions from stand-out Google and social media ads. Here are our top recommendations for optimising ad landing pages for digital ads to ensure you’re getting the best ROAS (return on ad spend) possible. 9 min read
8 different Google Ad campaign types and how your business should use them If you’re learning the types of Google Ads for the first time, this guide will help prepare you for choosing the right ones for your business. 7 min read
Your digital marketing could potentially save you tax whilst driving new clients to your business Find out what marketing expenses you may be able to claim come tax time. 7 min read
Does your business need advanced call tracking Call tracking helps attribute leads to marketing campaigns. If you receive enquiries on the phone, this tool can help you increase call volume and revenue. 2 min read