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What are your goals? Tell us what you’re focused on with your digital marketing.
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You’ll be meeting with

Sarah Green

General Manager
Callum Macrae, search Marketing Manager, White Chalk Road

Callum Macrae

Search Marketing Manager
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Coming from a User Experience background, working across national and international brands, Callum is an expert in all things web. He brings that same drive and passion to all his clients at White Chalk Road.

Callum holds a High Distinction in AdSchool’s Experience Strategy Design Course, placed third in the prestigious AWARD School where he studied advertising, an Advance Diploma in Graphic Design & Cert IV. in Marketing from NM TAFE and completed many certificates on digital advertising and copywriting. He believes this background allows him to solve problems from all ends of the digital marketing landscape.

When not busy with work, he is very happy to relax with a glass of rum, chuck on some 80s bangers and dance with his cat.

Phone
(08) 9361 9534
Email
cmacrae@whitechalkroad.com.au
linkedin
https://www.linkedin.com/in/callum-macrae/

What do you love most about working in the digital marketing industry?

Working in the digital marketing landscape since 2017, I love to see how quickly this industry shifts. There's always something to learn, a new platform, a new technique, a new skill. I have been with some brands since conception and it's amazing to see how big they have grown. This is one of the most exciting industries to be a part of and I wouldn't change it for anything.

What made you change from User Experience Design?

While I loved my job designing digital products, I really missed the focus on the marketing after the site launch. I wanted to be a part of working with data to ensure continued growth and collaborating with clients to optimise their site and drive their business goals.

What do you do with your free time?

I typically spend it with one craft project or another, meeting friends for our latest culinary exploration around Perth or settling in to watch the latest cinematic release on the big screen.

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Get in touch

Email
info@whitechalkroad.com.au
Phone
(08) 9361 9534
Address
5/59 Parry Street,
Perth WA 6000
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Let’s talk digital. You go first.

We could talk about digital and social campaigns all day long. Actually, we do. But you’ve got unique goals, and we need to hear them before we can create a strategy just for you – one that’ll keep working. So, let’s talk.

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