Babyroad is a Perth family-owned and operated baby store. They have a showroom of everything you need for pregnancy, birth & beyond in Booragoon, WA.


Organic conversions


Organic traffic


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Babyroad's growth online

Babyroad partnered with White Chalk Road in 2017 to grow both in-store and online sales. As Perth’s most experienced local supplier of everything baby and toddler, they had been operating a thriving retail store for over 20 years.

The challenge was to grow their online presence, in a diluted baby store market. With a website just over 12 months old, White Chalk Road put together a digital marketing strategy to not only grow their online presence but also to increase physical traffic to their Perth Showroom.

"We have been using WCR for a few years now and wish we had been using them from the start! They have boosted our online visibility, and have successfully increased our reach, engagement and conversions. If you are looking for a SEO, Search Marketing, Advertising and Marketing Automation - White Chalk Road are your people!"

Charmaine Morgan, Owner

The process

The results

Before coming on board with us, and 12 months after their new website launch, Babyroad had overall keyword visibility of 44% on Google. With a focussed search marketing strategy, this increased to 75% in 12 months. The impact of this movement was obvious.

Organic traffic and conversions increased significantly and the ongoing content published to their blog broadened their reach and allowed them to hit hundreds and thousands of new keywords. The business has continued to grow from strength to strength.

Stats: Jun 18 – May 19 vs. previous year

Speak to an online marketing specialist

Whether it is search engine optimisation, Google Ads, social media management or any of our other services, find out how we can help.