Eclipse Driving School

Eclipse Driving School is a Western Australian owned and operated business, employing local driving instructors across WA.




Overall conversions


Organic traffic


Conversion rate

The Challenge

Eclipse Driving School started web marketing with White Chalk Road in January 2018. The company decided to part ways with a previous web marketing provider and partner with White Chalk Road to grow their business’s online presence through organic (SEO) and paid search (Google Ads).

Eclipse saw White Chalk Road as a transparent provider with a proven track record in improving Perth businesses online ranking, traffic and conversions. This was to be measured through online traffic, keyword rankings and visibility, conversions and overall performance of Google Ads campaigns.

"Eclipse Driving School have been with White Chalk Road for a couple years. We could not be happier, work increased almost immediately and after the first year we jumped 600% with bookings which enabled a growth in the number of cars we have on the road. Worth their weight in gold. Alex Hamilton is fantastic and easy to work with and puts amazing input into my business. 5 stars all day long!"

Dave Butcher, Owner Operator of Eclipse Driving School

The process

The Results

With organic rankings, traffic and conversions jumping substantially in just the first few months, our combined efforts in content creation, onsite optimisation and technical advancements have paid off. Since then, Eclipse Driving School have continued to grow their business working along-side White Chalk Road for many years.

Stats: May 20 – Apr 21 vs. previous year

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