Lifeplan is an NDIS service provider offering specialist mental health and disability services throughout Perth, to people of all ages.


Conversion rate


Organic traffic


Overall conversions


Organic conversions

Boosting the digital presence of Lifeplan

Lifeplan partnered with White Chalk Road in September 2017 when they required a new website and digital presence. Changes to the NDIS Scheme meant they now needed to reach out to potential new customers, to communicate the benefits of their services and how to apply their NDIS funding for disability and mental health services.

"We have had a several comments from our customers. Wanting to know who is doing our search engine marketing - They have been very impressed!"

Mark Ravenscroft, Operations and Service Development Manager

The process

Lifeplan online success

Since 2017, Lifeplan has dramatically increased its online presence, with over 5,000 sessions in 2018/19. Organic traffic made up most of the sessions and was increased 61.69% YoY (2018/19 period).

The team are very happy with the results and continue to work with Lifeplan to boost brand awareness and reach online.

Stats: Sep 18 – Aug 19 vs. previous year

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