Providing thorough and detailed building and pest inspection services to Perth home owners.
Google Ads conversions
Richard Edwards, Managing Director at SURE Building & Pest approached White Chalk Road in December 2020 with a want to create a visually appealing and functional website that had the ability to achieve long term results for the business.
"After meeting with Organik Web in December 2020 the team developed a clear and comprehensive website design to deliver organic long term web results. Fast forward 12 month, working closely with White Chalk Road, and the increased organic volume has resulted in new employees, reduced marketing spend and a slick website with an automated booking flow. I couldn't be happier with the work completed!"
Richard Edwards, Managing Director at SURE Building & Pest
First step was to speak to the web design and development team at Organik Web, who produced a final website that is not only visually appealing but user friendly, with a clear and concise booking form option.
White Chalk Road helped extensively throughout the website migration process to ensure all content was correct, redirects were in place (to avoid 404 errors), meta titles and descriptions complete, alt text for images was added, and so much more. This ensured the process of going live with the new website was as seamless as possible with zero down time.
SURE Building & Pest had a plan to continue to expand their service offering and with this came the addition of new service pages and an onsite content strategy to support this plan.
We continue to build out and optimise SURE’s service pages along with onsite blogs to not only target additional long tail keywords but to also provide information for its customers.
SURE has experienced fantastic results and is now organically ranking on page one of Google for a number of keywords relevant to their services, hence reaching more potential customers.
Within the first year, SURE Building and Pest experienced huge growth across a number of metrics. Organic traffic is up 100%, with overall conversions also up 150% and conversion rate up 19%. SURE’s Google Ads performance has also seen some major improvements in metrics with total conversions increasing 162% with the same total ad budget.
Stats: Jul 2021 – Dec 2021 vs Jan 2021 – Jun 2021
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